The Lion City Sailors are pleased to announce a landmark three-year partnership agreement with global sportswear giant adidas, marking a significant milestone in the Sailors’ journey since its founding in 2020.
As part of this collaboration, adidas will become the official kit supplier for Singapore’s only privatised football club with effect from 1 July 2025, providing cutting-edge sportswear and equipment to support the team’s performance on and off the pitch.
The Sailors will be kitted out in adidas apparel and football wear for the next three seasons, starting from the 2025/26 season, with this partnership underscoring the club’s ambition to grow and consistently compete alongside Asia’s top clubs.
The Sailors look forward to this collaboration with adidas beyond the pitch with unique fan engagement initiatives, community support programmes and exclusive events in the pipeline, aimed at further strengthening the bond between the club and its supporters.
“We’re excited to partner with adidas as we mark an important milestone – five years – in our club’s history. adidas is not only a prestigious brand, but one that many can relate to even beyond the world of football,” said Sailors chairman Forrest Li.
The Sailors have achieved numerous milestones since its founding five years ago, when Singapore-based internet company Sea assumed 100% ownership of the club.
(Bruce Liang, Executive Director of Lion City Sailors)
The club secured its first Singapore Premier League (SPL) title the following year, and has since represented Singapore on the Asian Football Confederation Champions League (ACL) stage for three consecutive seasons. The Sailors also won the Singapore Cup in 2023, as well as the Community Shield in 2022 and 2024.
The Sailors recently added a second SPL title and also defended their Singapore Cup crown after an outstanding 2024/25 season, on top of rewriting Singapore football history in the ACL Two, where they became the first Singaporean side to qualify for the final of a major Asian club competition. They overcame top teams from China, Thailand, Japan and Australia before going down valiantly to United Arab Emirates’ Sharjah FC to finish as the tournament’s runners-up.
The club also opened a first-of-its-kind integrated training facility in Singapore, with its Academy attaining a Two-Star AFC Star grading last year.
“This is an exciting journey that we’re embarking on with adidas as we strive to become one of the region’s top clubs, both on and off the pitch,” said Sailors’ Head of Commercial, John Morris, who played a key role in bringing this partnership together.
“While the club has already knocked down some ceilings in local football, this partnership represents a significant next step for us. It not only opens doors to new opportunities for growth, but also affirms our ambitions — with a global brand like adidas recognising and backing our vision.”
As part of the partnership, adidas will also become the title sponsor of the Youth Champions League – a tournament launched by the club in August 2022 that showcases the nation’s top youth teams across six age-group categories, from Under-10 through to Under-16 – and will spearhead a rebrand of the competition, which will be renamed as the adidas Elite Youth League.
The league provides Singaporean youths with a professional environment to consistently test themselves against competitive opponents every week.
(Chen Rui Yuan, adidas SG Country Manager & Bruce Liang, Executive Director of Lion City Sailors)
Thibault Durand, Senior Vice President & General Manager for adidas South East Asia said: “adidas has dominated the global stage through its strategic partnerships with top football clubs and players. Our latest deal with the Lion City Sailors is key in our approach to assert the same influence on football in Southeast Asia much like our recent partnerships with The Philippines Women’s National Team and ASEAN United FC for the ASEAN Mitsubishi Electric Cup and Shopee Cup.”
Chen Rui Yuan, adidas SG Country Manager, added: “Football is deeply rooted in the DNA of adidas and the most loved sport in Singapore. With this partnership, we ensure that the Lion City Sailors staff and players are equipped with the best equipment and apparel to complement the club’s vision to be the best in the region. Collectively, we are fostering more love and support for the local football scene and look forward to forging unforgettable memories with the fans. We are thrilled to partner with Lion City Sailors, Singapore’s premier football club, with whom we share the ambition to grow local football.”
